GO GREENSTARTUPS HELPING INDIA INDIA’S GREEN ECONOMY - AN INTRODUCTIONIn recent years, India’s new age start-up companies have increased their focus on environmental awareness and are going beyond advocacy for plastic-free or paper-free workplaces. The latest agenda is to drive initiatives centred on responsibility towards sustainability. Nearly all companies have begun adopting greener practices to reduce their carbon footprint- it refers to the amount of greenhouse gases produced by a single entity and is measured as tonnes of CO2 emitted per year. The following are some examples of companies attempting to change their carbon equation.12WASTE MANAGEMENT - A PROBLEM IN INDIAAccording to experts, millennials in India are largely responsible for this shift towards eco-friendly practices. India’s demographic profile heavily leans in the favour of the youth who are driving awareness and change. “The youth of today is extremely conscious of prevalent issues that plague the environment, most particularly waste management. This interest has been driven partly by what they see around them, but also in large part by companies mandating work hours to be spent on community projects—employees now want to get involved at the ground level,” said Manvel Alur, the CEO of ENSYDE during an interview with Economic Times. ENSYDE provides design solutions on energy, water and waste management.In India, >75% of the waste generated is recyclable, but ~30% is recycled. Waste management is becoming a critical concern in the country and simply cannot be ignored any longer. Recent estimates state that at the current rate of recycling, India will need several landfills as large as the city of Bengaluru by 2030 to dump all ...
