Theexecutive’sguidetogenerativeAI.IntroductionAboutthisguide......................................................................................................................................................04Chapter1AquickprimerongenerativeAI........................................................................................................................05Corecapabilitiesandapplications.......................................................................................................................09Chapter2Thestep-by-stepguidetogettingstartedwithgenerativeAI...............................................................10Howtolaunchyourfirstusecasein30days.....................................................................................................12KPIstomeasuretheimpactofgenerativeAI.....................................................................................................26Chapter3ThevalueofgenerativeAIineveryindustry.................................................................................................28Seewhatyourpeersaredoing..............................................................................................................................31RetailandCPG...........................................................................................................................................................32Financialservices......................................................................................................................................................35Healthcareandlifesciences...................................................................................................................................39Mediaandentertainment.......................................................................................................................................42Manufacturing...........................................................................................................................................................46Telecommunicationsserviceproviders...............................................................................................................51ConclusionInnovatefasterwithgenerativeAIforbusiness..........................................................................................54TableofcontentsIntroductionGenerativeAImarksoneofthemostsignificanttechnologicalshiftsinhistory.Itsimpactonindividualandbusinessproductivitycanbesignificant,withthepotentialtorivaltheadventoftheinternetorthemobiledevice.Indeed,amongorganizationsconsideringorusingAI,82%believeitwilleithersignificantlychangeortransformtheirindustry.1WhatmakesgenerativeAIdifferentfromotherformsofAIthathavecomebeforeisitseaseofuseinhelpingsolveeverydayproblemsinpeople’spersonalorprofessionallives.AnyonewhoknowshowtoaskaquestionofasearchenginecanuseeverydaylanguagetointeractwithagenerativeAIchatbotorvirtualagent—gettingittoanswerquestions,createcontent,produceimages,summarizedocuments,andmuchmore.Evenbetter,asinglegenerativeAIplatformcandeliversolutionsformultipleusecases,creatinganetworkeffect.Asthenumberofusersandapplicationsincreases,themodelisexposedtomoredataandbecomesincreasinglyaccurateanduseful—whichinturnencouragesmoreusers.OrganizationsthatusegenerativeAItospeedup,automate,scale,andimprovebu...