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An AI-informed approach makes it faster, easier, and
cheaper to decarbonize real estate. Here’s how.
This article is a collaborative eort by Brodie Boland, Daniel Cramer, Alastair Green,
Darya Guettler, Focko Imhorst, and Marita Winslade, representing views from
McKinsey’ Real Estate Practice.
A new way to decarbonize
buildings can lower
emissions—profitably
Real estate companies are increasingly accepting the imperative to decarbonize
buildings, but they frequently find the task difficult, laborious, and expensive.
Owners with portfolios of many unique buildings often have no centralized inventory
that indicates the conditions inside or the types of equipment they contain. What’s
more, physical energy audits and building-by-building net-zero plans are lengthy, costly,
and enjoy no benefits of scale. Due to these limitations, the traditional approach to
decarbonization has created a widespread impression that decarbonizing buildings is
significantly unprofitable.
But thanks to improvements in the quantity and quality of data and analytic methods,
there is a better approach. It is now possible to use a combination of data from satellites,
geospatial analytics, regulations, labor and equipment costs, building characteristics,
energy, and other sources to rapidly create a high-fidelity picture of the current state of
an individual building without ever stepping foot inside.
By applying machine learning, AI, and physics-based modeling, portfolio owners can
quickly identify building decarbonization opportunities. This includes the current type
and estimated capacity of heating and cooling systems, the site-specific potential for
solar or geothermal power, and where insulation and efficiency levels are substandard.
Advanced evolutionary optimization algorithms can then determine the optimal set of
solutions and sequence of actions for each building—and the portfolio as a whole—to
reach net zero on a given timeline.
November 2023
2
These capabilities can quickly generate a set of financially optimized plans for each
building in a portfolio based on the buildings unique starting point, regulatory
environment, lease structure, and many other factors. These plans—which can be
generated for a full portfolio in a matter of weeks—can include a set of time-bound
actions, associated capital costs, and documentation of the effect on emissions and
operating costs. For large portfolios, this novel approach to reaching net zero represents
a more than 100-fold increase in the pace and scale of decarbonization planning
compared with the traditional approach of conducting energy audits and net-zero studies.
It also eliminates the need to rely on vague building archetypes or general marginal
abatement cost curves, which often lead to poorer plans and higher costs. This system
yields specific, detailed, actionable plans with faster abatement and better economics.
By developing the full path to net zero, real estate organizations can plan ahead instead
of reacting. They can integrate decarbonization cost insights when deciding which
buildings to move into or acquire. Because this new approach can rapidly generate a plan
for every building, owners and occupiers can decide where to invest limited capital and
coordinate equipment procurement, design, and project management to minimize costs.
Additionally, owners can aggregate building-level plans across the portfolio to develop
capital plans and reporting. Building-level plans for energy efficiency and electrification
allow owners and occupiers to estimate and procure required volumes of renewable
power, increase the potential to take advantage of government incentives, and make
building managers’ jobs easier.
This article begins by exploring the importance of adopting a more efficient way to
decarbonize buildings. Next, we describe how this new approach often makes it possible
for real estate portfolios to achieve net zero at a net present value (NPV) that is neutral
to positive. For example, we highlight a company that recently developed a net-zero
pathway plan that’s projected to cost roughly $85 million less than a traditional-approach
plan would have cost. Finally, we describe the seven features of a credible building
decarbonization plan.
Decarbonization efforts are challenging, but a faster, more economical way of
accomplishing the real estate industry’s decarbonization goals provides an opportunity
to meaningfully accelerate actions required to limit global warming.
Building owners, operators, and occupiers have
obligations to decarbonize
The real estate industry accounts for approximately 40 percent of global combustion-
related emissions, of which 28 percentage points come from building operations and
12 from embodied carbon—that is, emissions from building materials and construction
(Exhibit 1).1 To keep global warming within approximately 1.5°C and to reach a net-zero-
carbon building stock by 2050, the IEA estimates direct building emissions (such as from
onsite gas or oil boilers) will need to be reduced by 50 percent and indirect emissions by
1 2022 Global status report for buildings and construction, United Nations Environment Programme, November 9, 2022.
3
60 percent (for example, through energy efficiency measures and grid decarbonization)
by 2030.2 However, the world’s buildings are not currently on track to achieve these goals.
Some progress has been made and more is within reach
Real estate companies across the ecosystem are increasingly making net-zero
commitments.3 Meanwhile, regulators and governing bodies are working to implement
a mix of incentives and regulations, including the European Commission’s Energy
Performance of Buildings Directive, the United Kingdom’s Minimum Energy Efficiency
Standards, and the US Securities and Exchange Commission’s proposed climate
disclosure. Adding to momentum are investors who are increasingly allocating capital to
support the transition.
Progress is within reach. Unlike in some areas that are addressing decarbonization (such
as heavy industry and shipping), our work in real estate has shown us that the technology
already exists to replace the use of fossil fuels and dramatically improve energy efficiency
in most buildings around the globe. If companies deploy the most efficient approaches,
a large share of buildings (and an even larger share of building portfolios) can be
decarbonized with neutral or positive financials4 within the existing technology, policy,
supply chain, and energy market environment.
Fulfilling the industry’s obligations for the climate transition while creating value is
possible. However, it requires that building owners do things differently.
2 “Building sector emissions hit record high, but low-carbon pandemic recovery can help transform sector – UN report,” United
Nations Environment Programme, December 16, 2020.
3 “Companies taking action,” Science Based Targets initiative dashboard, August 2023.
4 “Sustainability upgrades are driving a vacancy gap in oces,” JLL, January 16, 2023.
Exhibit 1
Building operations (direct)
Building operations (indirect)
Building construction industry
Other construction
Other industry
Transportation
Other
9
19
9
3
30
22
8
28 37
Web <2023>
Exhibit <1> of <4>
Global energy and
process emissions
by source, 2021, %
Source: UNEP 2022 Global Status Report for Buildings and Construction
Thirty-seven percent of global energy emissions are related to buildings,
with 28 percentage points of that due to building operations.
McKinsey & Company
November2023Anewwaytodecarbonizebuildingscanloweremissions—profitablyAnAI-informedapproachmakesitfaster,easier,andcheapertodecarbonizerealestate.Here’show.ThisarticleisacollaborativeeffortbyBrodieBoland,DanielCramer,AlastairGreen,DaryaGuettler,FockoImhorst,andMaritaWinslade,representingviewsfromMcKinsey’RealEstatePractice.Realestatecompaniesareincreasinglyacceptingtheimperativetodecarbonizebuildings,buttheyfrequentlyfindthetaskdifficult,laborious,andexpensive.Ownerswithportfoliosofmanyuniquebuildingsoftenhavenocentralizedinventorythatindicatestheconditionsinsideorthetypesofequipmenttheycontain.What’smore,physicalenergyauditsandbuilding-by-buildingnet-zeroplansarelengthy,costly,andenjoynobenefitsofscale.Duetotheselimitations,thetraditionalapproachtodecarbonizationhascreatedawidespreadimpressionthatdecarbonizingbuildingsissignificantlyunprofitable.Butthankstoimprovementsinthequantityandqualityofdataandanalyticmethods,thereisabetterapproach.Itisnowpossibletouseacombinationofdatafromsatellites,geospatialanalytics,regulations,laborandequipmentcosts,buildingcharacteristics,energy,andothersourcestorapidlycreateahigh-fidelitypictureofthecurrentstateofanindividualbuildingwithouteversteppingfootinside.Byapplyingmachinelearning,AI,andphysics-basedmodeling,portfolioownerscanquicklyidentifybuildingdecarbonizationopportunities.Thisincludesthecurrenttypeandestimatedcapacityofheatingandcoolingsystems,thesite-specificpotentialforsolarorgeothermalpower,andwhereinsulationandefficiencylevelsaresubstandard.Advancedevolutionaryoptimizationalgorithmscanthendeterminetheoptimalsetofsolutionsandsequenceofactionsforeachbuilding—andtheportfolioasawhole—toreachnetzeroonagiventimeline.Thesecapabilitiescanquicklygenerateasetoffinanciallyoptimizedplansforeachbuildinginaportfoliobasedonthebuilding’suniquestartingpoint,regulatoryenvironment,leasestructure,andmanyotherfactors.Theseplans—whichcanbegeneratedforafullportfolioinamatterofweeks—canincludeasetoftime-boundactions,associatedcapitalcosts,anddocumentationoftheeffectonemissionsandoperatingcosts.Forlargeportfolios,thisnovelapproachtoreachingnetzerorepresentsamorethan100-foldincreaseinthepaceandscaleofdecarbonizationplanningcomparedwiththetraditionalapproachofconductingenergyauditsandnet-zerostudies.Italsoeliminatestheneedtorelyonvaguebuildingarchetypesorgeneralmarginalabatementcostcurves,whichoftenleadtopoorerplansandhighercosts.Thissystemyieldsspecific,detailed,actionableplanswithfasterabatementandbettereconomics.Bydevelopingthefullpathtonetzero,realestateorganizationscanplanaheadinsteadofreacting.Theycanintegratedecarbonizationcostinsightswhendecidingwhichbuildingstomoveintooracquire.Becausethisnewapproachcanrapidlygenerateaplanforeverybuilding,ownersandoccupierscandecidewheretoinvestlimitedcapitalandcoordinateequipmentprocurement,design,andprojectmanagementtominimizecosts.Additionally,ownerscanaggregatebuilding-levelplansacrosstheportfoliotodevelopcapitalplansandreporting.Building-levelplansforenergyefficiencyandelectrificationallowownersandoccupierstoestimateandprocurerequiredvolumesofrenewablepower,increasethepotentialtotakeadvantageofgovernmentincentives,andmakebuildingmanagers’jobseasier.Thisarticlebeginsbyexploringtheimportanceofadoptingamoreefficientwaytodecarbonizebuildings.Next,wedescribehowthisnewapproachoftenmakesitpossibleforrealestateportfoliostoachievenetzeroatanetpresentvalue(NPV)thatisneutraltopositive.Forexample,wehighlightacompanythatrecentlydevelopedanet-zeropathwayplanthat’sprojectedtocostroughly$85millionlessthanatraditional-approachplanwouldhavecost.Finally,wedescribethesevenfeaturesofacrediblebuildingdecarbonizationplan.Decarbonizationeffortsarechallenging,butafaster,moreeconomicalwayofaccomplishingtherealestateindustry’sdecarbonizationgoalsprovidesanopportunitytomeaningfullyaccelerateactionsrequiredtolimitglobalwarming.Buildingowners,operators,andoccupiershaveobligationstodecarbonizeTherealestateindustryaccountsforapproximately40percentofglobalcombustion-relatedemissions,ofwhich28percentagepointscomefrombuildingoperationsand12fromembodiedcarbon—thatis,emissionsfrombuildingmaterialsandconstruction(Exhibit1).1Tokeepglobalwarmingwithinapproximately1.5°Candtoreachanet-zero-carbonbuildingstockby2050,theIEAestimatesdirectbuildingemissions(suchasfromonsitegasoroilboilers)willneedtobereducedby50percentandindirectemissionsby12022Globalstatusreportforbuildingsandconstruction,UnitedNationsEnvironmentProgramme,November9,2022.2Web<2023><Buildingsdecarbonization>EExxhhibiibti<t1>1of<4>Thirty-sevenpercentofglobalenergyemissionsarerelatedtobuildings,with28percentagepointsofthatduetobuildingoperations.GlobalenergyandBuildingoperations(direct)9processemissionsbysource,2021,%2837Buildingoperations(indirect)19Buildingconstructionindustry9Otherconstruction3Otherindustry30Transportation22Other8Source:UNEP2022GlobalStatusReportforBuildingsandConstructionMcKinsey&Company60percent(forexample,throughenergyefficiencymeasuresandgriddecarbonization)by2030.2However,theworld’sbuildingsarenotcurrentlyontracktoachievethesegoals.SomeprogresshasbeenmadeandmoreiswithinreachRealestatecompaniesacrosstheecosystemareincreasinglymakingnet-zerocommitments.3Meanwhile,regulatorsandgoverningbodiesareworkingtoimplementamixofincentivesandregulations,includingtheEuropeanCommission’sEnergyPerformanceofBuildingsDirective,theUnitedKingdom’sMinimumEnergyEfficiencyStandards,andtheUSSecuritiesandExchangeCommission’sproposedclimatedisclosure.Addingtomomentumareinvestorswhoareincreasinglyallocatingcapitaltosupportthetransition.Progressiswithinreach.Unlikeinsomeareasthatareaddressingdecarbonization(suchasheavyindustryandshipping),ourworkinrealestatehasshownusthatthetechnologyalreadyexiststoreplacetheuseoffossilfuelsanddramaticallyimproveenergyefficiencyinmostbuildingsaroundtheglobe.Ifcompaniesdeploythemostefficientapproaches,alargeshareofbuildings(andanevenlargershareofbuildingportfolios)canbedecarbonizedwithneutralorpositivefinancials4withintheexistingtechnology,policy,supplychain,andenergymarketenvironment.Fulfillingtheindustry’sobligationsfortheclimatetransitionwhilecreatingvalueispossible.However,itrequiresthatbuildingownersdothingsdifferently.2“Buildingsectoremissionshitrecordhigh,butlow-carbonpandemicrecoverycanhelptransformsector–UNreport,”UnitedNationsEnvironmentProgramme,December16,2020.3“Companiestakingaction,”ScienceBasedTargetsinitiativedashboard,August2023.4“Sustainabilityupgradesaredrivingavacancygapinoffices,”JLL,January16,2023.3BuildingdecarbonizationcanbeeconomicaltodayIndetaileddecarbonizationworkcoveringapproximately20,000buildings,morethan15megatonsofCO2equivalentannualemissions,andvariouspropertytypesandgeographies,wehavecometoanotableconclusion:usingthenewapproach,itisoftenpossibleforrealestateportfoliostoachievenetzerowithneutraltopositivereturnsoninvestmentassavingsmeetorexceedcostsovertime.Thisconclusionisvalidwithconservativeassumptions,includingnogreenpremiumsonrentorpropertyvaluation,noincrementalfutureregulationsorcarbonpricing,andnoneworsignificantlyimprovedtechnology.Byexecutingenergyefficiencyandelectrificationmeasuresforeachbuilding’sfullpathtonetzeroandoptimizingrenewable-powerprocurementattheportfoliolevel,buildingownersandoccupantstypicallycanrecouptheirinvestmentsthroughenergysavings,capitalcostoptimization,andavoidanceofexistingregulatorypenalties.AdiversecohortofrealestateportfoliosusedthenewapproachtodramaticallyimprovetheNPVofreducingtheiroperationalemissionstonetzero(Exhibit2).Theseplanswereverifiedthroughtestingandrefinementwithengineersandfacilitymanagersandfromtheapprovalofbusinesscasesandcapitalplansbyfinancedepartments,executives,andboards.ArealestateinvestorimprovedtheNPVofitsnet-zeropathwaybyroughly$85millionAUSrealestateinvestorwithroughly$20billioninassetsundermanagementacrossmultiplepropertytypesrecentlyusedthemodernapproachtodevelopasset-leveldecarbonizationplansformorethan750buildings.DevelopingtheinitialplanstooklessthaneightweeksandimprovedtheNPVoftherealestateinvestmenttrust’snet-zeropathwaybyabout$85million,toanear-neutralNPV(seesidebar,“Acompany’soptimizedapproach”).Thisinvestor’snet-zerojourneycouldpayforitselfduetolowerWeb<2023><Buildingsdecarbonization>EExxhhibiibti<t22>of<4>Buildingdecarbonizationcanbeeconomicaltoday.Netpresentvalue(NPV)ofportfoliopathwaytonetzeroPortfolioPlannedbeforeandafteroptimization,1illustrative,$billionsize,abatement,BeforeoptimizationAfteroptimizationthousandskilotonsCO2Netzeroofbuildingsequivalentby–0.500.51.01.52.0Globalretailowner-4.65,0002040occupierwithretailandwarehouses–0.2–0.100.7NorthAmericanowner-5002050investorfocusedonretail0.8andwarehousingNorthAmericanowner-2040investorfocusedonmedical350ocesandassistedliving1TheNPVvaluesgivenarecalculatedwithoutconsideringgreenpremiums,futureregulations,orstepchangeimprovementsintechnologyperformanceorcosts;weretheyincluded,NPVwouldlikelyincrease.McKinsey&Company4Acompany’soptimizedapproachWeb<2023>NOTE:ForthePDF,thescrollytriggertextwillneedtobefoldedintothearticletext(bulletedlist?)-would<Buildingsdecarbonization>suggestconnectingwithcopydeskandKatyonhowbesttoincorporateScrollyExhibit<3PDF>of<4>Eightwaysalargerealestateowner-investorimprovedthenetpresentvalueofitspathtonetzero.Netpresentvalue85Totalimprovement¹improvement,realestateinvestor,OptimizedAvoidedAvoided$millionsequencingstrandedregulatory17capitalpenalties21512CoordinatedUpdatedLeveragedbulkmajorleaseprocurementinvestments3agreements101716Optimizedpowerprocurement10Capturedincentives251Anadditional$35millioncouldbeachievedthroughincentivesandleasestructurechanges.2Alsoreducestheriskoflast-minute,moreexpensiveactionsrequiredtoreacttofutureregulations.Onlyexistingregulationswereconsideredforthepurposesofcalculatingnetpresentvalue(NPV)optimizationpotential.Avoidedpenaltiesfromlast-minuteaction/nesfromfutureregulationsareconsideredfurtherupside.3OnlyappliedwhereroofandrooftopHVACsystemshavesimilarexpectedend-of-lifedates.McKinsey&CompanyTotalNPVimprovement.Toproduceaequipmentoftenhaveusefullivesof10to>25conservativeestimate,theNPVimprovementyears,missedopportunitiestoelectrifyatend-figuredoesnotincludeadditionalupsidepotentialof-lifeislikelytoresultinstrandedcapitalorthefromrentalorcapratepremia,increasesinneedtoretireequipmentbeforetheendofitsoccupancy,theabilitytocapturelocalincentives,usefullife.)and/ortheavoidanceoffutureregulations.Avoidedregulatorypenalties.DevelopedOptimizedsequencing.Usedevolutionaryplanstohelpensurethatfossil-fuel-poweredoptimizationtodeterminethehighestvaluesetassetsarereplacedbeforetherequireddatesinofactionstoreachnetzero;eg,thecompanyapplicableregions.installedefficiencymeasuresearlytomaximizeoperating-expensesavingsandreducecapitalCoordinatedmajorinvestments.Coordinatedexpendituresrequiredtoelectrifylater.majorrenovationsandequipmentupgrades(eg,roofreplacements,insulationupgrades,andAvoidedstrandedcapital.Actedimmediatelyelectrificationofrooftopheating,ventilation,toensurethatnear-termcapitalinvestmentsandair-conditioning[HVAC]systems)toreduceacrosstheportfoliowerealignedwithlong-terminstallationcostsbysharinglabor,projectdecarbonizationplans.(Becauseroofsandmajormanagement,design,crane,andothercosts.5Updatedleaseagreements.ReviewedleasesOptimizedpowerprocurement.Developedantoensurecurrenttemplatesallowforcapitaloptimizedpowerprocurementstrategytiedtoanrecoveriesforinvestmentsthatyieldenergyelectrificationtimeline.Thegoalwastoreducesavingsfortenants.Thisallowslandlordstoaligntheriskofsigninglargecontractsathighercostscostsandbenefitsacrosspartiesandavoidrightbeforenet-zerotargetdates.the“split-incentiveproblem.”(Fornonservicedleases,landlordsmaywishtoconsidermetered-Capturedincentives.Createdaplantoapplyefficiencystructuresthatcanallowownerstoforincentivesavailablefornet-zero-relatedreceiveashareofenergysavings.)electrificationandenergyefficiencymeasures.(TheseincentivesweretreatedasanupsideLeveragedbulkprocurement.DevelopedplansandwerenotfactoredintotheNPVimprove-thatprovidelong-termvisibilityintoallmajormentestimate.)HVACandbuildingenvelopeneedstonegotiatebulkdiscountsandsecuredeliverytimelinesformajorequipmentandmaterials.utilitybills,avoidedexistingregulatorypenalties,andreducedcapitalcosts(bycoordinatingprojectsandnegotiatingbulkprocurementpricing,forexample).Changesinthesefactors,suchasanewpriceoncarboninacertainjurisdictionorgreenpremiums,arelikelytoresultinpositiveeconomicsoverthelongrun.TraditionalapproachesaretypicallyslowerandmorecostlyTraditionally,ownershavetakenaproject-by-projectapproachacrosstheirportfolios,focusingondiscreteactionswithclearstand-alonepaybackperiods,suchasinstallinghigh-efficiencyequipment,lighting,andautomatedbuildingcontrols.Marginalabatementcostcurves,orMACCcurves,havehistoricallybeenusedtoidentifyandprioritizestand-alonepaybackperiodprojectsbycalculatingtheaverageindustrycosts,orsavings,pertonofcarbonabatedforthattypeofproject.MACCshavebeenausefulprioritizationtoolinthepastandremainsoforhighlystandardizedindustrieswheresite-specificoptimizationisnotyetavailable.However,forrealestateportfolios,anoptimizedapproachthatusesdataandanalyticscanyieldsignificantlyimprovedresults.Toillustratetherelativebenefitoftheoptimizedapproach,take,forexample,abuildingfollowinganaveragecommercialbuildingMACCcurvethatwouldyieldanNPVofnegative$1.1milliontoreachnetzero.Thesamebuilding,byoptimizingthepathwayforthespecificbuildingconditionsviathenewapproach,couldyieldanNPVofpositive$100,000toreachnetzero,representinga$1.2millionNPVimprovementcomparedwiththealternativemethod.Whyisthisthecase?Forcompanieswithanet-zerocommitment,theMACCapproachdoesnotconsidersitespecifics(suchasifthebuildingenvelopeisleaky)orinterdependenciesandcoordinationopportunitiesbetweendecarbonizationlevers.Accordingly,itoftenpushescostlyactionsintothefuture.Realestateownerscouldthenbeforcedtoimplementmoreexpensiveinitiativesatlater,nonoptimaltimes,leadingtowastedcapital(duetoissuessuchasoversizesystemsorequipmentthathastoberetiredbeforeendoflife)andlostenergysavings.6Otherownershavetraditionallyworkedfromthebottom-up,conductingbuilding-by-buildingenergyauditsandengineeringstudiestoexamineissuesincludinginsulation,currentheating,ventilation,andair-conditioning(HVAC)systems,andonsitesolarpotential,andthendevelopingbespokedecarbonizationplans.Thisapproachoftentakesmonthsperbuildingandcanresultinaseriesofindividualreports,makingitdifficulttoaggregateplans,understandportfolio-widecosts,avoidwastedcapitalsuchasbyhavingtostripoutequipmentbeforeendoflife,complywithregulationsortargets,orfindportfolio-levelefficiencies(suchasthroughbulkprocurement).Howtogetstarted:ThesevenfeaturesofacrediblebuildingdecarbonizationplanWhilearangeofbuildingownersandoccupantsaremakingcommitmentstoachievenetzero,manylackcomprehensiveplans.GivenwhatisnowpossiblewithevolvingdataandAIandthesignificanteffectstheycouldhaveonthepaceofbuildingdecarbonizationandprofitability,majorbuildingownersandoccupiershaveanewsetofoptionsfordevelopingcredibleplans.Optimalplanswillrequirethefollowingsevencomponents:•Portfoliolenstonetzero.Manybuildingownersoroccupantshavehundredsorthousandsofbuildingsintheirportfolios.Plansfordecarbonizingthesebuildingsareoftenpatchwork,startingwithasubsetofbuildingsbasedonemissions(forexample,sometakethe“worstfirst”approach),regulations(someonlycreateplanswhereregulationsalreadyexist),orotherfactors(someassetsfallwithincertaindivisionswherethereisanenthusiasticsustain-abilityleader).Underthenewapproach,ownerscancapturevaluebymakingbuildingplansacrosstheportfolioworktogether,suchasthroughjointprocurement,coordination,andsmartsequencing.Untilthereisaplanforeverybuilding,theplanisnotcomplete.•Asset-specificplans.Foroptimizedfinancials,generallistsoflevers(suchasLEDlights,heatpumps,andon-sitesolar),archetypes,andMACCcurvesfallshort.Tomaximizedecarbonizationimpactperdollarspent,eachbuildingneedsitsownplanthatconsidersitsspecificstartingpoint(suchastypeofinsulation,currentequipmentandsystems,andbuildinglayout),conditions(includinglocalclimate,geologicalconditions,andlocalsolarradiation),andassetstrategies,includingleasetypes,tenantcomposition,andoperatingobjectives.•Afullpathwaytonetzero.Companiesarewisetoavoidplansthatonlygetpartofthewaytonetzero,suchasplanstoreach30percentenergy-efficiencyimprovementsinthenexttwoyearswithoutvisibilitypastthatpoint.Thiskindofshort-termviewcansignificantlycompromiselong-termdecarbonizationoutcomesandcosts.Forinstance,someinsulationmeasuresthatdon’tmeettheshort-termhurdleratecouldreducefutureHVACsizingrequirementsandexpenses.Companiesthatmakeonlyshort-termdecisions—orwaituntilregulationsrequirethem—mayendupspendingmoreinthelongrun.•LinkedScope1and2plans.PlansforScope1,suchaselectrificationmeasures,andforScope2,suchasrenewable-powerpurchasing,oftenarecreatedseparately.Forexample,facilitiesmanagersmighthandleretrofits,whileprocurementdepartmentsmighttakeonrenewable-energypurchasing.Thisapproachdoesn’ttakeadvantageof7interdependenciesbetweenScopes1and2,suchasdemandestimatesthatconsiderthesometimes-opposingeffectsofenergyefficiencyandelectrificationactions.Theresultcanbeslowerandmoreexpensiverenewable-energyprocurement.•Actionablesteps.Plansforeachbuildingshouldincludespecificstepsthatabuilding’sfacilitymanagercanimplement.(Forexample:“Replacegas-firedsystemwithairsourceheatpumpandauxiliaryelectricresistancebackupasneeded.Additionalnaturalgasbackupwithcondensingboilercanbeimplementedtomitigatetemperaturesbelow–10°F.”)Buildingpersonnelshouldbeabletoquicklysendtheseinstructionstovendorsorfacilitiesmanagementteamsforexecution.•Quantifiedplans.Plansshouldbespecificenoughtoinformfinancialplanningatabuildingandportfoliolevel.Leadersneedtounderstandtheexactfinancialsofachievingnetzero,includingtherequiredchangesincapitalinvestmentandoperatingcosts,thepotentialcostsofadditionaldebtortheimplicationsoffront-loadingcapitalexpenditures,andhowbothcostsandbenefitswillaccruetoeitherbuildingownersortenants.•Net-zero-orienteddecisionmaking.Ownersandoperatorscanembeddecarbonizationplansintooperationsacrosstheentireorganization,includingprocesses,incentives,andgovernancestructures.Fortunately,decarbonizingbuildings’operationalemissionscanoftenbeaccomplishedwithsmalltweakstoexistingprocessesratherthananentirelynewcampaign.“Businessasusual”shouldcometoincludeupdatingcapital-planningprocessestoconsiderthedecarbonizationplansforeachbuilding,creatingfundsandallocatingcapital(whichoftencanhaveapositivereturn)forlow-emissionssystems,andincorporatingdecarbonizationanalysesintotheprocessofacquiringnewassets.Therealestateindustryfacesdauntingchallengesasitworkstodecarbonize:itneedstoscalesupplychainstomeetnewdemand,trainmillionsofskilledworkerstodeployretrofits,andupgradegridgenerationandstoragecapacitytoaccommodateelectrification.Thegoodnewsisthatdevelopingdecarbonizationplanshasrecentlybecomemuchsimpler,faster,andcheaper,makingiteasierfortheindustrytogetmoving.Mostimportant,realestatecompaniesthatmakeuseoftheAI-backed,full-life-cycleapproachtodecarbonizationcanmakeagenuinedentinbuilding-relatedemissions.Giventheprofounddecarbonizationchallengesacrosssectors,thisnewapproachcouldbeanimportantpartofglobaleffortstominimizeclimatechange.Itispossibleandnecessary.Thetimetostartisnow.BrodieBolandisapartnerinMcKinsey’sWashington,DC,office,whereAlastairGreenisaseniorpartnerandDaryaGuettlerisaconsultant;DanielCramerisasolutionassociatepartnerintheNewYorkoffice;FockoImhorstisapartnerintheLondonoffice;andMaritaWinsladeisaconsultantintheTorontooffice.TheauthorswishtothankAnnHewitt,ShaileshLekhwani,TessaOwens,AidanRowley,andIsabelleRundefortheircontributionstothisarticle.Copyright©2023McKinsey&Company.Allrightsreserved.8

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