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We are in the midst of a genuine We are in the midst of a genuine
transformation in human movement. transformation in human movement.
The future of mobility is a topic of The future of mobility is a topic of
great interest, as the automotive great interest, as the automotive
industry undergoes signicant industry undergoes signicant
transformations driven by transformations driven by
technological advancements and technological advancements and
changing consumer preferences. With changing consumer preferences. With
the advent of autonomous driving, the advent of autonomous driving,
connected cars, shared mobility, connected cars, shared mobility,
and electrication, the concept and electrication, the concept
of mobility is expanding beyond of mobility is expanding beyond
traditional modes of transportation.traditional modes of transportation.
In the coming years, we can expect to In the coming years, we can expect to
witness a shift towards autonomous witness a shift towards autonomous
driving, where vehicles are equipped driving, where vehicles are equipped
with advanced sensors and articial with advanced sensors and articial
intelligence to navigate and operate intelligence to navigate and operate
without human intervention. This without human intervention. This
will not only enhance safety on will not only enhance safety on
the roads but also revolutionize the roads but also revolutionize
transportation by enabling ecient transportation by enabling ecient
and seamless mobility experiences.and seamless mobility experiences.
Another key element to look at is Another key element to look at is
the proliferation of connected cars. the proliferation of connected cars.
These vehicles are equipped with These vehicles are equipped with
internet connectivity, enabling them internet connectivity, enabling them
to communicate with other vehicles, to communicate with other vehicles,
infrastructure, and even pedestrians. infrastructure, and even pedestrians.
This connectivity opens up a world of This connectivity opens up a world of
possibilities, such as real-time trac possibilities, such as real-time trac
updates, predictive maintenance, updates, predictive maintenance,
and personalized in-car experiences.and personalized in-car experiences.
Furthermore, shared mobility is Furthermore, shared mobility is
expected to play a crucial role in the expected to play a crucial role in the
future of mobility. With the rise of ride-future of mobility. With the rise of ride-
sharing, car-sharing, and mobility-sharing, car-sharing, and mobility-
as-a-service platforms, individuals as-a-service platforms, individuals
are increasingly opting for convenient are increasingly opting for convenient
and cost-eective alternatives and cost-eective alternatives
to car ownership. This trend will to car ownership. This trend will
reshape urban transportation, reshape urban transportation,
promoting ecient use of resources promoting ecient use of resources
and reducing trac congestion.and reducing trac congestion.
According to our latest Kantar According to our latest Kantar
Sustainability Sector Index, the Sustainability Sector Index, the
automotive Electric Vehicle (EV) automotive Electric Vehicle (EV)
industry stands out as a pivotal player industry stands out as a pivotal player
in driving the transition towards a in driving the transition towards a
more sustainable future. This sector more sustainable future. This sector
not only oers signicant prospects not only oers signicant prospects
for creating shared value but also for creating shared value but also
holds the potential to catalyze holds the potential to catalyze
widespread adoption through strategic widespread adoption through strategic
activation and dierentiation eorts.activation and dierentiation eorts.
Lastly, the future of mobility will Lastly, the future of mobility will
be signicantly inuenced by the be signicantly inuenced by the
electrication of vehicles. With the electrication of vehicles. With the
growing concern for environmental growing concern for environmental
sustainability, there is a rapid sustainability, there is a rapid
transition towards electric vehicles transition towards electric vehicles
(EVs) powered by batteries or fuel (EVs) powered by batteries or fuel
cells. This shift will not only reduce cells. This shift will not only reduce
carbon emissions but also lead to carbon emissions but also lead to
advancements in battery technology advancements in battery technology
and charging infrastructure.and charging infrastructure.
As countries around the world As countries around the world
develop their own versions of the develop their own versions of the
sustainable transportation revolution, sustainable transportation revolution,
the adoption of electric vehicles will the adoption of electric vehicles will
be a critical element of every plan.be a critical element of every plan.
In this report, we aim to highlight In this report, we aim to highlight
the specic perspectives of four the specic perspectives of four
diverse markets as well as identifying diverse markets as well as identifying
the commonalities on the journey the commonalities on the journey
to EV power. Along the way, we’ll to EV power. Along the way, we’ll
highlight the global consumer highlight the global consumer
insights that showcase how it might insights that showcase how it might
be possible to speed the journey.be possible to speed the journey.
China, Germany, India, and the China, Germany, India, and the
United States each provide unique United States each provide unique
viewpoints and strategies in the viewpoints and strategies in the
pursuit of electric mobility. While pursuit of electric mobility. While
THE ELECTRIC MOBILITY THE ELECTRIC MOBILITY
REVOLUTIONREVOLUTION
China’s remarkable EV adoption rates China’s remarkable EV adoption rates
serve as a noteworthy example, it is serve as a noteworthy example, it is
also important to examine the wider also important to examine the wider
picture and learn from the various picture and learn from the various
approaches taken by all four countries. approaches taken by all four countries.
By exploring their experiences, By exploring their experiences,
challenges and, importantly, the challenges and, importantly, the
policy frameworks that are in place policy frameworks that are in place
to support the transition, we can gain to support the transition, we can gain
valuable insights into the opportunities valuable insights into the opportunities
and obstacles faced everywhere.and obstacles faced everywhere.
Join us on this journey as we delve Join us on this journey as we delve
into the perspectives of these four into the perspectives of these four
nations, explore their innovative nations, explore their innovative
initiatives, infrastructure development, initiatives, infrastructure development,
incentives and consumer attitudes. incentives and consumer attitudes.
The ultimate aim is to foster a broader The ultimate aim is to foster a broader
understanding of what’s needed understanding of what’s needed
to boost the global shift towards to boost the global shift towards
electric vehicles and pave the way electric vehicles and pave the way
for a sustainable future for mobility.for a sustainable future for mobility.
Rolf KullenRolf Kullen
Senior Director Mobility, Germany, Kantar
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