奥维云网（AVC）呈送2023年5月2023年4月中国厨余垃圾处理器市场总结www.avc-mr.com市场整体：4月线上零售额1540.3万元，同比下降31.5%数据来源：奥维云网（AVC）线上监测数据-2-3623.57068.71680.62226.01842.56490.97834.12689.31158.21223.72221.01540.326.2%-30.3%-50.3%-26.8%-40.1%168.7%-32.4%-16.4%-41.6%0.9%-16.9%-31.5%-150.0%-100.0%-50.0%0.0%50.0%100.0%150.0%0.02000.04000.06000.08000.010000.012000.014000.022.0522.0622.0722.0822.0922.1022.1122.1223.0123.0223.0323.04销售额（万元）同比增长近一年厨余垃圾处理器线上市场零售量规模表现近一年厨余垃圾处理器线上市场零售额规模表现14131314238335109088795307183806112595574760331163776670.6%-28.8%-52.3%-26.3%-40.7%145.6%-20.1%-9.2%-37.9%4.9%-8.0%-19.2%-80.0%-30.0%20.0%70.0%120.0%0100002000030000400005000060000700008000022.0522.0622.0722.0822.0922.1022.1122.1223.0123.0223.0323.04销售量（台）同比增长1-4月零售额6143.2万元，同比下降24.3%1-4月零售量3.1万台，同比下降16.3%www.avc-mr.com品牌竞争格局：线上前10品牌集中度超70%2022-2023M04厨余垃圾处理器线上市场TOP10品牌份额表现数据来源：奥维云网（AVC）线上/线下监测数据-3-29.2%13.4%10.9%10.0%6.6%5.1%3.8%2.3%1.9%1.9%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%贝克巴斯爱适易海尔唯斯特姆德汰斯复旦申花余库霍尼韦尔德普仕荣事达23M0422M0434.3%21.0%16.4%12.4%7.7%2.1%1.7%1.3%1.0%0.5%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%贝克巴斯卡萨帝爱适易唯斯特姆小祤大胃王欧琳海尔美的华帝23M0422M042022-2023M04厨余垃圾处理器线下KA市场TOP品牌份额表现www.avc-mr.com结构表现-价格段：线下市场5000+价格段环比提升12%数据来源：奥维云网（AVC）线上/线下监测数据-4-近一年分月线上市场分价格段零售额份额变化近一年分月线下KA市场分价格段零售额份额变化3%6%9%6%7%5%7%5%5%5%6%5%4%6%12%12%8%10%5%9%8%8%11%14%16%12%13%23%17%28%32%21%28%28%23%19%9%31%19%16%15%13%17%15%16%16%18%23%13%13%17%11%21%11%12%14%16%16%16%13%22%16%11%21%11%19%14%20%11%10%6%8%23%8%14%6%15%7%5%5%8%4%9%8%5%3%1%1%2%2%4%6%2%8%7%5%22.0522.0622.0722.0822.0922.1022.1122.1223.0123.0223.0323.04a.1000-b.1000-1499c.1500-1999d.2000-2499e.2500-2999f.3000-3499g.3500-3999h.4000-4999i.5000-5999j.6000+14%15%15%10%9%8%7%8%2%6%8%9%12%8%6%8%4%6%6%4%4%5%10%7%32%29%36%33%41%33%31%33%40%36%28%27%14%16%17%13%22%19%15%11%31%15%20%16%5%9%3%4%1%11%7%8%0%4%3%3%5%6%6%8%12%8%10%10%10%11%11%15%6%7%11%13%3%8%13%10%8%16%13%19%9%4%3%7%2%5%9%12%1%5%6%1%22.0522.0622.0722.0822.0922.1022.1122.1223.0123.0223.0323.04a.1000-b.1000-1499c.1500-1999d.2000-2499e.2500-2999f.3000-3499g.3500-3999h.4000-4999i.5000-5999j.6000+www.avc-mr.com品牌价格段布局：头部品牌集中腰部价位段，长尾品牌集中低端价位段数据来源：奥维云网（AVC）线上/线下监测数据-5-2022M04-2023M04厨余垃圾处理器线上市场零售额TOP10品牌竞争布局0.00%10.00%20.00%30.00%40.00%22.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.04贝克巴斯爱适易海尔唯斯特姆德汰斯复旦申花余库霍尼韦尔德普仕荣事达a.1000-b.1000-1499c.1500-1999d.2000-2499e.2500-2999f.3000-3499g.3500-3999i.5000-5999j.6000+0.00%5.00%10.00%15.00%0.00%10.00%20.00%30.00%40.00%22.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.04贝克巴斯卡萨帝爱适易唯斯特姆小祤大胃王欧琳海尔美的华帝a.1000-b.1000-1499c.1500-1999d.2000-2499e.2500-2999f.3000-3499g.3500-3999i.5000-5999j.6000+2022M04-2023M04厨余垃圾处理器线下KA市场零售额TOP10品牌竞争布局www.avc-mr.com结构表现-容量：线上1.4L、线下1.1L需求进一步扩大8%12%5%5%7%7%9%11%13%12%10%11%3%4%3%3%3%3%3%4%3%2%2%3%8%8%10%12%10%9%7%11%14%12%15%12%10%7%19%14%11%6%5%9%10%13%11%12%39%36%30%28%33%39%45%33%36%34%40%43%10%11%9%13%15%10%11%12%6%7%5%4%14%12%7%6%6%8%8%7%6%6%5%3%9%10%17%20%15%17%11%14%12%14%12%12%22.0522.0622.0722.0822.0922.1022.1122.1223.0123.0223.0323.041L1.1L1.2L1.3L1.4L1.5L1.8L其他数据来源：奥维云网（AVC）线上/线下监测数据-6-11%6%9%7%1%7%9%9%6%6%5%13%27%32%22%34%21%24%36%34%13%27%28%27%6%5%5%3%9%4%5%7%5%16%8%14%16%20%16%12%18%15%13%13%9%13%11%14%11%8%7%11%18%11%10%5%9%7%15%11%22%24%30%23%25%26%18%22%36%18%19%15%22.0522.0622.0722.0822.0922.1022.1122.1223.0123.0223.0323.041L1.1L1.2L1.3L1.4L1.5L1.8L其他近一年分月线上市场分容积零售额份额变化近一年分月线下KA市场分容积零售额份额变化www.avc-mr.com品牌容量布局：头部品牌产品大容量布局明显数据来源：奥维云网（AVC）线上/线下监测数据-7-2022M04-2023M04厨余垃圾处理器线上市场零售额TOP10品牌竞争布局0.00%2.00%4.00%6.00%0.00%10.00%20.00%30.00%40.00%22.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.04贝克巴斯爱适易海尔唯斯特姆德汰斯复旦申花余库霍尼韦尔德普仕荣事达1L1.1L1.2L1.3L1.4L1.5L1.8L0.00%1.00%2.00%3.00%4.00%0.00%10.00%20.00%30.00%40.00%22.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.0422.0423.04贝克巴斯卡萨帝爱适易唯斯特姆小祤大胃王欧琳海尔美的华帝1L1.1L1.2L1.3L1.4L1.5L1.8L2022M04-2023M04厨余垃圾处理器线下KA市场零售额TOP品牌竞争布局www.avc-mr.com结构表现-功能/开关类型：直流电机、无线开关份额进一步扩张线上市场零售额份额变化数据来源：奥维云网（AVC）线上/线下监测数据-8-8.8%91.2%15.5%84.5%交流电机直流电机电机类型开关类型25.8%74.2%17.8%82.2%交流电机直流电机注：内环为22M4，外环为23M4线下市场类型零售额份额变化12.2%87.8%17.4%82.6%空气开关无线开关36.8%63.2%29.6%70.4%空气开关无线开关www.avc-mr.com畅销榜TOP10机型数据来源：奥维云网（AVC）线上/线下监测数据-9-品牌机型电机类型开关类型研磨等级容积（L）均价（元）额市占排名贝克巴斯E60直流电机无线开关四级研磨1.416677.8%1爱适易E100交流电机空气开关二级研磨136787.8%2唯斯特姆D500直流电机无线开关其他1.420997.4%3德汰斯DTS-800直流电机无线开关其他1.4515786.6%4贝克巴斯EMAX直流电机无线开关四级研磨1.425454.7%5复旦申花F1S-无线开关其他034904.6%6贝克巴斯E70直流电机无线开关四级研磨1.4221003.3%7贝克巴斯S680PLUS直流电机无线开关四级研磨1.431662.8%8海尔LD780-Z1直流电机无线开关其他1.228042.7%9余库S6直流电机无线开关其他1.523082.5%10品牌机型电机类型开关类型研磨等级容积（L）均价（元）额市占排名爱适易E200交流电机空气开关三级研磨1.1551611.4%1卡萨帝CLD800-B1直流电机无线开关四级研磨1.241799.2%2贝克巴斯F3直流电机无线开关四级研磨1.827167.1%3唯斯特姆T700直流电机无线开关其他1.350807.0%4贝克巴斯R-65直流电机无线开关四级研磨1.531216.9%5卡萨帝CLD550-A1直流电机无线开关四级研磨1.226456.2%6贝克巴斯E60直流电机无线开关四级研磨1.416634.8%7贝克巴斯R-85直流电机无线开关四级研磨1.829603.7%8小祤CY-500直流电机空气开关其他1.226403.3%9贝克巴斯R-55直流电机空气开关其他1.524493.0%102023M4线上市场零售额畅销榜TOP10产品2023M4线下市场零售额畅销榜TOP10产品